Like most recruiters, you may have noticed that your recruitment advertising has NOT been performing as well as it may have in the past. You may have a good balance of newspaper, internet and even some job fair participation in place, but as the job market heats up, these forms of advertising become less and less effective.

The reason for this is very simple

                             The best candidates are NOT looking...

If it is your job to fill your company's open positions with the best possible candidates in the shortest amount of time and at the lowest cost, you are going to need to try something completely new.